The 1920s

Introduction

Profound cultural and social conflict marked the years of the 1920s. New cultural attitudes towards race, immigration and evolution, along with changes in the social fabric, pitted the new cosmopolitan culture against more traditional and conservative ideals. Social changes included the rise of consumer culture and mass entertainment in the form of radio and movies. The changing of sexual mores and gender roles marked a sharp separation from the Victorian past. Prohibition made alcohol illegal, while wild speculation in the stock market, along with unhealthy corporate structures, ensured the decade's relative prosperity would end in a Great Crash.

Jazz and tabloid journalism charted a new era of sensationalism focusing on sex and crime. While the victorious nations from the First World War enjoyed the spoils, resentment bred in Germany, setting the stage for future conflict.

In his 1925 novel The Great Gatsby, F. Scott Fitzgerald wrote: "So we beat on, boats against the current, borne back ceaselessly into the past."

Journalists and media personalities

David Sarnoff

David Sarnoff

The creator of the National Broadcasting Company who helped develop television. Sarnoff became the most powerful figure in the communications and media industries. He claimed to have scooped the world on the Titanic disaster, staying at his telegraph key for 72 hours. In 1915, he submitted a memo to the Marconi Wireless Telegraph Company of America, which granted him $2,000 to develop his idea for a "radio music box." By 1924, the box had sold $83 million worth of units. Sarnoff's chief ambition wasn't making money but enlarging the applications of the electronic media through research and development.

William S. Paley

William S. Paley

Radio tycoon who headed the Columbia Broadcasting System. Paley was regarded as a programming genius who rewrote the nation's definition of entertainment and news. In 1928 he bought $50 worth of advertising on Philadelphia station WCAU for his father's company, La Palina Cigars. Sales skyrocketed and the family ended up buying a chain of stations, which Paley renamed the Columbia Broadcasting System (CBS). He became president of the network on September 28. He set up his own news organization and recruited a veritable dean's list of newsmen: Edward R. Murrow, William Shirer and Eric Sevareid, just to name a few.

Henry Luce

Henry Luce

Henry Luce, along with Briton Hadden, launched Time magazine in 1923. The magazine developed innovative approaches to news coverage, including packaging the news in topical units and replacing standard newspaper prose with a catchy narrative style. From the start, Time was accused of bias; Luce and Hadden were conservatives who opposed government interference of business. After Hadden died in 1929, Luce went on to build a media empire that included Fortune, Life, Sports Illustrated and Time-Life books.

William Allen White

William Allen White

A Kansas editorial writer and newspaper owner who walked among the giants of politics, White worked fervently for the causes he believed in. White even left his newspaper, The Emporia Gazette, to run independently for governor when the two main candidates accepted endorsements from the Ku Klux Klan. White won a Pulitzer Prize in 1922 for his editorial To an Anxious Friend", defending free expression.

"You tell me that law is above freedom of utterance. And I reply that you can have no wise laws nor free entertainment of wise laws unless there is free expression of the wisdom of the people - and, alas, their folly with it. But if there is freedom, folly will die of its own poison, and the wisdom will survive." -- William Allen White, "To an Anxious Friend", July 27, 1922

Freeman Gosden and Charles Corell

Charles Corell and Freeman Gosden

The stars of America's most popular radio show, Amos ‘n' Andy. The white men did schtick based on stereotypical black men. In an era of blackface entertainment, there were no protests. The show broadcast six nights a week in 15-minute installments. So popular was the show, that America would stop from 7:00 to 7:15, movie theaters would shut off their projectors and roll out radio sets. The show retained its popularity through the 1940s.

Will Rogers

Will Rogers

The comedian and social critic rose to radio stardom in 1922. He was famous for saying, "I never met a man I didn't like." Rogers regarded Congress as his "joke factory." He became a syndicated writer whose columns appeared in more than 400 newspapers. His homespun wit made him a beloved national figure. At the 1932 Democratic National Convention, Rogers fell asleep only to wake up to find he'd been nominated for President. "If elected, I promise to resign," he said. He died in a plane crash in 1935.

Osa and Martin Johnson

Osa and Martin Johnson

The Johnsons traveled the globe photographing and filming their adventures in Africa, the South Pacific and elsewhere. In order to finance their trips, the Johnsons signed contracts to advertise tobacco, soft drinks, cosmetics and coffee. Their films proved extremely popular and, for a time, Osa Johnson's popularity matched that of Eleanor Roosevelt or Ann Lindbergh.

Bernarr Macfadden

Bernarr Macfadden

Health guru who earned his fortune from the magazine Physical Culture. Macfadden introduced the confession magazine in 1919 with True Story, which had a weekly circulation of more than 2 million. Its success was attributed largely to its sexual frankness. True Story addressed sexual problems in a clinical rather than erotic way. Realizing that the word "true" sold copies, Macfadden launched the first quasi-factual detective magazine, True Detective Mysteries, in 1924. Macfadden's magazines were profitable and innovative, but his newspapers, including the tabloid the New York Evening Graphic, failed.

Walter Winchell

Walter Winchell

The most widely read columnist in American journalism. His "three-dot" column was a must-read in the New York Evening Graphic and, later, in the New York Daily Mirror. Once he said about celebrity: "To become famous, throw a brick at someone who is famous." The content of his columns broadened through time, starting with show-biz gossip and expanding to include items about politics and business. His writings spawned a journalistic genre. Winchell's greatest media exposure came from his weekly radio broadcasts, which began in 1930 with the greeting: "Good evening, Mr. And Mrs. America and all the ships at sea." After World War II, he was denounced as a fascist by the left for his strong stance against communism.

John R. "Doc" Brinkley

Doc Brinkley

Originally from North Carolina, "Doctor" Brinkley, a con man with a dubious medical education, claimed he could restore male virility by implanting goat glands from his clinic in Milford, Kansas. Brinkley then opened KFKB, one the of first radio stations in the country. Unburdened by federal limitations on signal strength, Brinkley's high-powered station sold his pharmaceuticals and spread his politics nationwide. After an unsuccessful write-in campaign for the governorship of Kansas, Brinkley would move his operation to Mexico.

William Ashely "Billy" Sunday

Walter Winchell

Following a successful baseball career, Billy Sunday traded his uniform for a preacher's collar, becoming one of the most successful evangelical ministers of the early decades of the 20th century. Preaching conservative christian ideals, Sunday played a crucial role in the Prohibition movement. He would also inspire future evangelical ministers with his charismatic — and athletic — preaching style, as well as his use of radio to spread his message.

Political scene

Social climate

Media moments

1920 — KDKA, the first official radio station

Nathan Leopold and Richard Loeb

Frank Conrad of Pittsburgh, Pennsylvania, first started experimenting with the recently invented medium of radio in 1912. At the time, the technology primarily functioned as a means of naval communications; a lesson learned from the sinking of the Titanic. As the public began purchased amateur radios, Conrad's broadcasts became popular. Conrad is credited with inventing radio advertising when he started mentioning the name of the store giving him new records to play on the air. Westinghouse Electric Company, Conrad's employer, recognized the potential of his hobby and began manufacturing and selling more radio receivers. On October 27, 1920, Westinghouse received the first formal license from the federal government to broadcast as a terrestrial radio station. Designate KDKA, the station gained instant success when it broadcast live results of the 1928 presidential election.The call letters, KDKA, carry no significance, and would have been awarded to a naval station had Westinghouse and Conrad not discovered a new use for the technology.

1924 — Leopold and Loeb

Nathan Leopold and Richard Loeb

Another "trial of the century." The two teenagers from highly privileged Chicago families, Nathan Leopold and Richard Loeb, kidnapped, killed and mutilated a 14-year-old neighbor. The case challenged previously held notions of juvenile killers with below-average IQs. Leopold would describe the pair as evil geniuses who were above normal standards of morality. Their attorney, Clarence Darrow, introduced the psychiatric defense into the legal system. The jury and the press accepted Darrow's argument that society, schools and violent social conditions were to blame, and the killers avoided execution.

1925 — Scopes Monkey Trial

Clarence Darrow and William Jennings Bryan

Fundamentalist-christians introduced 37 anti-evolution bills to 20 state legislatures during the 1920s, and the first one to pass was in Tennessee. Taking up the ACLU's offer to defend anyone who violated the new law, Dayton, Tennessee, booster George Rappleyea realized the town would get all kinds of publicity if a local teacher was arrested for teaching evolution. He enlisted John Scopes, a science teacher and football coach. The trial was marked by a carnival-like atmosphere; for 12 days, 100 reporters sent dispatches from Dayton. Scopes' $100 fine was later thrown out on a technicality. It went down in history and literature as one of America's best-known trials and symbolized the conflict between faith and reason.

May 21, 1927 — Lindbergh's flight

Charles Lindbergh and the Spirit of St. Louis

25-year-old Charles Lindbergh completed the first solo nonstop transatlantic flight in history in "The Spirit of St. Louis." The trip was 3,610 miles, beginning from Roosevelt Field on Long Island and ending in Paris after 33 hours and 30 minutes. The aftermath was what came to be known as the "Lindbergh boom" in aviation: industry stocks rose and interest in flying skyrocketed. Lindbergh's subsequent U.S. tour demonstrated the potential of the plane as a safe and reliable mode of transportation.

1928 — Ruth Snyder Executed

The headline for the execution of Ruth Snyder

Ruth Snyder, a discontented Long Island housewife, convinced her lover, Judd Gray, that her husband was mistreating her. The pair killed him with a sash weight. Their trial was a media frenzy, attended by such celebrities as film pioneer D.W. Griffith and evangelist Billy Sunday. The jury was out 98 minutes before it returned with a guilty verdict. Gray was executed first on January 12, 1928. Snyder followed just a few minutes later. A clever photographer from the New York Daily News, with a camera strapped to his ankle, snapped a picture of her as the juice coursed through her body. It sold 250,000 extra copies and is the iconic image of the 1920s.

October 29, 1929 — The Stock Market crashes

The headline for the execution of Ruth Snyder

Heavy speculation on in stocks cause a bubble which burst in October. Fortunes were lost almost instantly. Breadlines filled with the unemployed and the homeless become commonplace. This unprecedented downturn in the economy would cause stagnation and strife around the world. The Roaring Twenties come to screeching halt and the Great Depression settled in, dominating the 1930s.

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